The Future Is Now
July 1st, 2010I just finished the July-August edition of The Futurist and learned many fascinating things as per usual. Here are a few items that were new to me:
- “Unconsumption” describes the now savvy and respectable trend of reducing, reusing, and recycling.
Fashions are changing faster than ever because clothing is becoming relatively cheaper. In fact, 21st century clothes are 70% cheaper than the mod outfits of the Sixties. (This was further elaborated on in Plenitude, Juliet B. Schor’s new book, where she talks about ever cheaper clothes and our increasing propensity to buy—and discard—said new clothes. The average American bought 34 pieces of clothing in 1991; in 2007 the average person bought 67 pieces of clothing. That is a 97% increase!)- More than 80% of undergraduate students want more sustainability and corporate responsibility material in their curriculae. (Business majors are even more adamant.) Attention to sustainability has become an expectation of college students.
- At least half of the estimated 10.6 million privately held firms in the U.S. are owned by women, employing 19.1 million people and generating $2.46 trillion in sales annually.
- Workers under 30 would rather start their own company than advance through the corporate ranks. Most distrust large institutions and believe that jobs don’t provide a secure economic future.
I always learn something new when I pick up The Futurist. And even though I don’t agree with everything they say, I’m never bored.


understand. (A bad one can take even longer.)









